Many people prefer the term 'participatory media' to 'citizen media' as citizen has a necessary relation to a concept of the nation-state. Traditional news outlets and commercial media giants have experienced declines in profit and revenue which can be directly attributed to the wider acceptance of citizen produced media as an official source of information. Citizen media usage and attention also increased in reaction to the 2016 US Presidential election. Citizen produced media has earned higher status and public credibility since the 2004 US Presidential elections and has since been widely replicated by corporate marketing and political campaigning. With the birth of the Internet and into the 1990s, citizen media has responded to traditional mass media's neglect of public interest and partisan portrayal of news and world events.īy 2007, the success of small, independent, private journalists began to rival corporate mass media in terms of audience and distribution.
"Citizen media" was coined by Clemencia Rodriguez, who defined it as 'the transformative processes they bring about within participants and their communities.' Citizen media characterizes the ways in which audiences can become participants in the media using various resources by new media technologies.Ĭitizen media has bloomed with the advent of technological tools and systems that facilitate production and distribution of media, notably the Internet.
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